HI
HI
I`M KARINA!
I`M KARINA!
BRAND & MARKETING
BRAND & MARKETING
DESIGNER
DESIGNER
Work
Work
Building a scalable visual language with AI
Building a scalable visual language with AI
Illustration • Visual systems
Illustration • Visual systems
Welltory, 2026
Welltory, 2026
Designing a scalable content platform
Designing a scalable content platform
Web design • Visual design
Web design • Visual design
Welltory, 2026
Welltory, 2026
From bottleneck to 120 covers a day
From bottleneck to 120 covers a day
AI • Visual systems
AI • Visual systems
Welltory, 2026
Welltory, 2026
Infographic production, from an hour to five minutes
Infographic production, from an hour to five minutes
AI • Data visualization
AI • Data visualization
Welltory, 2026
Welltory, 2026
Launching Real-Time Stress Relief on Product Hunt
Launching Real-Time Stress Relief on Product Hunt
Visual identity • Campaign design
Visual identity • Campaign design
Welltory, 2025
Welltory, 2025
About
About
I’m a Brand & Marketing Designer who turns one-off creative work into systems that scale. I build visual languages, design systems, and AI-powered workflows that let teams produce dramatically more content without turning design into a bottleneck — or sacrificing brand consistency.
I’m a Brand & Marketing Designer who turns one-off creative work into systems that scale. I build visual languages, design systems, and AI-powered workflows that let teams produce dramatically more content without turning design into a bottleneck — or sacrificing brand consistency.
Over 5+ years at a health-tech company with 17M users, I grew from its first dedicated marketing designer into a Brand Designer, building everything from illustration systems and content-production pipelines to global campaigns.
Over 5+ years at a health-tech company with 17M users, I grew from its first dedicated marketing designer into a Brand Designer, building everything from illustration systems and content-production pipelines to global campaigns.